‎"If commercial fragrances are not for you…"

Désirée M, a never-ending source of things inspiring, sent me this article from Interview Magazine. It includes a guide to finding the right fragrance with 10 smart tips from Dawn Goldworm, cofounder and scent director of olfactive branding company 12.29 and the personal nose of perfume house Coty. Swedish readers of this blog will recognize some things from my post ‘Att köpa parfym 1A‘ and ‘Köp inte parfym på lunchen och noterna’, for example the importance of avoiding hasty decisions. Goldworm also mentions osMoz fragrance guide tool which you might find helpful on your fragrance quest.

Photo from the article in Interview Magazine
So, tiger or butterfly?

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